People aren't flocking to the search engines just to look for information these days... they've often got buying on their mind! According to Enquiro Search Solutions, about 55% of all purchases made over the Internet are a result of people finding products or services via the search engines. That's more than half of all online sales!

Note from Derek: Quite a few of you have written to say how frustrated you are because your site isn't showing up in Google's search results.

Rob wrote me personally to say, "I selected all the best KEIs and sprinkled them properly throughout my salescopy. One of the keywords had a KEI of over 1,500 with over 100 hits a day. Why am I not showing up on Google's searches?"

All a search engine spider knows of your site is the individual page it's currently crawling and indexing. To get it to crawl your other pages, you need to give it a trail to follow — and that's exactly what a sitemap can do.

It's a fantastic way to increase your chances of getting your entire site indexed as soon as possible, regardless of what page a spider lands on first!