Did you know that customers viewing results on a comparison shopping engine are TWICE as likely to convert into a sale? That means, if you haven't already submitted your site and products to the Web's top shopping comparison sites, you're missing out on a TON of extra high-converting traffic!

Essentially, shopping sites are like mini search engines that put shoppers in touch with a wide variety of products from home electronics to home furniture.

Here are the main ways you can get your site to rise to the top of the shopping engine listings...

• Pay for an enhanced listing. Some shopping engines, such as Nextag.com, will allow you to pay your way to a top listing. The ones that charge you based on the cost per click usually give you the option of paying more for each click to appear higher in the results. Others will allow you to pay a flat fee for top billing or to display an advertisement for your products across their networks.
  

There are no shortage of shopping sites for you to list your products on. Some are free, some will charge you only when someone clicks on your listing to your website. And as you've learned, some will allow you to pay more for a top listing.

Let's take a look at your best options...

Don't forget to optimize the product pages on your website! Once you've nailed down your shopping portal strategies and optimized your data feeds accordingly, turn your attention to your website product pages...

You still need to make sure your website's product pages are optimized. Just stick with the strategies you've already learned at the Search Marketing Lab: