| Get Your Products Listed Everywhere |
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There are no shortage of shopping sites for you to list your products on. Some are free, some will charge you only when someone clicks on your listing to your website. And as you've learned, some will allow you to pay more for a top listing. Let's take a look at your best options... Your best free options Google Base When you list your products on Google Base, they can show up for specific searches across Google's network (including product search, regular search, and Google maps). You can add your products manually (10 or fewer) or do a bulk upload using a data feed. And if you're an eBay, Yahoo, or osCommerce store owner, you can connect your store information to Google Base through Google's free Store Connector download. Listings expire every 31 days, so you'll have to update your data feeds regularly. Top ranking strategy: Optimize your data feed and website product pages. (NOTE: If you're code savvy, you can change the criteria used to display your products using the code snippet "orderby." Find out more.) Cost: Free -- all you need is a Google account. Special Requirements: Products shippable to the United States... prices listed in US dollars... landing pages must have only one item per page. TheFind.com To get your products on TheFind.com, submit your homepage or store URL at www.thefind.com/main/AddMerchant.fhtml. Their “Fatbot” will do the rest of the work, crawling your pages and products. TheFind.com uses a secret algorithm to determine a website's popularity and store ranking. Top ranking strategy: Optimize your data feed and your own web pages, paying particular attention to your product pages. Cost: Free. Live Product Search Products listed on Live Product Search are organized by category and are searchable by keyword. People can also sort listings by keyword-based "best match," user ratings, or price. You can upload one product at a time or in bulk, and listings expire every 30 days. Top ranking strategies: Optimize your data feed and web pages... Compete on price... Boost your user rating. Cost: Free to list products... Pay to appear in their sponsored results through Microsoft AdCenter. PriceRunner.com http://www.pricerunner.com/merchantsignup/signup.html It is free to list your products, but to get better placement you need to use their bidding system. They do have an automatic system that crawls the web looking for products they don't have listed, so do a search to make sure you're not already in there! PriceRunner also takes the price of your product into account. Top Ranking Strategies: Pay for better placement... Compete on price. Price.com http://price.com/add_your_site.html Another free engine! Top ranking strategies: Compete on price... Boost vendor rating through positive reviews. MyTriggers.com http://www.mytriggers.com/merchants/merchant_reg.php Another great place to list your products for free via data feed or FTP. This site allows shoppers to put in a request for a product and name their top price. They get an alert when MyTriggers finds what they're looking for. Top ranking strategies: Optimize your data feed and web pages... Compete on price. (Best if you're selling collectibles or hard-to-find items, otherwise you're competing against the likes of WalMart, Sony, and Office Depot.) Cost: Free to list. It works on a cost-per-action (CPA) model, so you pay only for sales. Cost-per-click shopping engines Shopping.com (https://merchant.shopping.com/enroll/app?service=page/PartnerWelcome) Shopping.com is a very popular eBay-owned shopping comparison website. It covers over 200 networks of websites, including Epinions, DealTime, and AT&T. What you'll pay: Depending on the product category, you'll pay $.05 to $1 every time someone clicks through your product listing to your website. Yahoo Shopping http://searchmarketing.yahoo.com/shopsb/index.php Customers can search for items by category or keyword, then sort listings by top results or price. They can also compare several different product listings, or read customer reviews. Although customer reviews and ratings aren't a factor for being displayed higher in the search results, they can affect your sales! So do what you can to encourage positive reviews from your customers. Top Ranking Strategies: Pay for better placement... Compete on price. What you'll pay: $0.15 - $1 per click. Yahoo Store owners get a 20% discount. Higher bids get higher prominence in the search results. Special Requirements: Must be able to sell and ship products to the United States. Amazon Shopping http://www.amazonservices.com/OAR/index.html?source=promerchant List your products on Amazon to reach an active customer base of over 76 million worldwide. Products are displayed as ads based on keyword searches, or as a product listing on Amazon.com. Top ranking strategies: Optimize your data feed... Pay for better placement. What you'll pay: To list on Amazon -- a flat fee of $39.99 a month, plus a referral fee between 6% and 20% based on product category. Some categories also have a final closing fee. Or pay a cost-per-click to list product ads across Amazon's network. Pronto https://merchant.pronto.com/enrollment/enrollhome.do Pronto works with over 280 Internet retailers and 400 merchants to provide shopping results for most consumer goods. Customers can find and compare products and prices. Products are organized by category, keyword, top stores, and top reviewers. Top ranking strategies: Data feed optimization... Boost your store rating... Write product reviews of related products. What you'll pay: $0.15 to $1 a click. Ask Shopping http://sponsoredlistings.ask.com/ Ask Shopping works with over 90 affiliate sites and services, such as Pronto.com. Top ranking strategy: Ask calculates rankings using a combination of your cost-per-click for a selected keyword and the number of clicks your listing receives compared to other listings based on the same keyword. What you'll pay: CPC starting from $.05 a click. Or pay a flat fee to appear in Ask's sponsored listings. PriceGrabber http://www.pricegrabber.com/sell_here.php Pricegrabber has over 27 million visitors, and a wide network of merchant partners, including AOL and CNet.com. You can either set up a store with PriceGrabber or just advertise on their site and network. Top ranking strategy: Pay for a higher listing... Optimize your data feed. What you'll pay: Varied cost per click, plus an extra charge for displaying your logo -- worth the extra attention you'll receive. Shopzilla http://merchant.shopzilla.com/oa/shopping_search/ Another price comparison engine, Shopzilla's network includes BizRate and AOL's InStore.com. To get started, open a free Shopzilla merchant account, fill your account with a $50 deposit that will be applied toward your cost per clicks. Top ranking strategy: Pay for better placement... Optimize your data feed. What you'll pay: $.05 to $1 per click. Nextag http://merchants.nextag.com/serv/main/advertise/ Advertise.do?cmd=productshopping This shopping comparison engine gives you free tools that allow you to manage your account online, including tracking your performance. What you'll pay: Free to list products... For better placement, minimum cost per click ranges from $0.10 to $1 depending on the category. Top ranking strategy: Pay for better placement. PriceScan.com http://pricescan.com/contactus.asp If you have extremely competitive prices you can get your products listed for free on PriceScan, but if you do not have lower or the same price range of products already on PriceScan they will not list your products. Top ranking strategy: Compete on price -- or not at all! |