A keyword is a word or phrase people type into a search engine when seeking information. The results generated will include websites that include content related to those keywords. Finding the right keywords for YOUR site is a critical part of your SEO strategy.

Off-page optimisation (off-page SEO) is what can be done off the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links. Techniques include inbound links, directory listings, and more.

There are plenty of advanced SEO strategies you can use to improve your site's ranking AND attract targeted traffic... and many of them are relatively simple (and underused!). Social networking sites and video are two of the hottest techniques.